Free eBook: 8 things to know about marketing to baby boomers

At 74.9 million strong, baby boomers offer a huge potential audience to connect with. Learn more about them to increase engagement and sales leads in this guide.


Want to reach baby boomers?

In this guide, you’ll learn:

  • Surprising demographic information about baby boomers
  • Baby boomers’ preferences for different media types
  • Baby boomers’ thoughts on financial and health services
  • Tips on which types of messages resonate most with baby boomers

Consider these stats:

  • Millennials may be the nation’s largest living generation, but baby boomers, defined by the U.S. Census Bureau as those born between 1946 and 1964, are still 74.9 million strong.
  • As the wealthiest generation in history, boomers are in the best position to boost your brand. Fueled by boomer spending, 50+ accounts for $3.2 trillion, or 50%, of our nation’s annual consumer expenditures. (AARP)
  • Not all baby boomers are married suburbanites. Among boomers we polled, 61 percent live in urban areas and 48 percent are single.
  • Boomers control 70% of all disposable income in the United States. (U.S. News & World Report)

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Free eBook: 8 things to know about marketing to baby boomers