The term collateral is no longer what it used to be. In today’s world of inbound marketing—pulling people to your company versus blasting out disruptive ads—well-designed collateral in the form of downloadable content can make the difference between awareness and conversion.

A great way to pull in new leads is to create a free guide that offers tips, stats, facts and other helpful content. Here, we’ll walk you through the three steps to creating effective virtual collateral.

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