Inbound marketing is more than just a cost effective marketing tactic, it's a strategy that speaks to users’ desire to be educated, not sold to. And the results are real.
Consider these stats:
The average cost per lead drops 80% after 5 months of consistent Inbound Marketing. (Eloqua)
Inbound Marketing can result in doubling the average website conversion rate from 6% to 12%.(Hubspot)
68% of online buyers will spend considerable time reading content published by a brand they are interested in. (The CMA)
Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)
Strategies to craft and set benchmarks for inbound marketing goals.
How to identify appropriate content type based on stage of the buyer's journey.
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