Free eBook: Adopt a journalist mindset to win on LinkedIn
Generate increased engagement and new sales leads in a few simple steps
Want your business LinkedIn page to do more for you?
In this guide, you’ll learn:
How to establish your credibility with target audiences by enlisting employees and easily updating a few sections of your profile
How treating your targets like a journalistic source can make their experience better and make them more likely to follow you
Why writing even small updates on LinkedIn according to the inverted pyramid is critical for engagement
Tips on long-form publishing that may not win a Pulitzer, but may get picked up by Pulse
Consider these stats:
LinkedIn is the world’s largest online professional network with more than 433 million members in over 200 countries and territories—128 million of them in the United States.
Internet users have average of 5.54 social media accounts and spend 1.72 hours on social networks daily. (GlobalWebIndex)
There are more than three million company pages on LinkedIn in 148 different industries.
A single LinkedIn Pulse article can generate as many as 60,000 views.
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