Free eBook: Adopt a journalist mindset to win on LinkedIn

Generate increased engagement and new sales leads in a few simple steps

Free eGuide - Think like a journalist to win on Linkedin

Want your business LinkedIn page to do more for you?

In this guide, you’ll learn:

  • How to establish your credibility with target audiences by enlisting employees and easily updating a few sections of your profile
  • How treating your targets like a journalistic source can make their experience better and make them more likely to follow you
  • Why writing even small updates on LinkedIn according to the inverted pyramid is critical for engagement
  • Tips on long-form publishing that may not win a Pulitzer, but may get picked up by Pulse

Consider these stats:

  • LinkedIn is the world’s largest online professional network with more than 433 million members in over 200 countries and territories—128 million of them in the United States.
  • Internet users have average of 5.54 social media accounts and spend 1.72 hours on social networks daily. (GlobalWebIndex)
  • There are more than three million company pages on LinkedIn in 148 different industries.
  • A single LinkedIn Pulse article can generate as many as 60,000 views.

Get the inside scoop

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